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Frito-Lay and Hasbro have launched an engaging WebAR experience that invites snack lovers into the enchanting world of classic board games. This collaboration introduces "Play Together, Win Together," an imaginative game that beautifully merges Frito-Lay’s beloved snack brands with the nostalgic appeal of Hasbro's iconic games.
To ensure easy access, custom printed packaging on Frito-Lay Variety Packs allows consumers to launch the experience directly. Upon scanning the QR code, users are greeted in their mobile browser with an AR camera. This feature lets them interact with a digital version of the Frito Variety Pack box, allowing them to pinch, zoom, and position it in their surroundings.
Once engaged, the box unfolds magically to reveal a 3D gameboard filled with animated Easter eggs that celebrate both brands. Players roll the die and guide their LIFE car on a virtual road trip across the gameboard, collecting Frito-Lay items while encountering scenes inspired by beloved Hasbro games like Monopoly and Scrabble.
The game is designed with simple mechanics for a seamless experience, allowing players to easily navigate the virtual world. At the finish line, players can enter a contest for a chance to win Frito-Lay prizes daily. For those who wish to continue exploring, the richly detailed gameboard offers plenty of activities to keep them entertained.
This project showcases a blend of user experience design, immersive world creation, WebAR development, and 3D animation, delivering a whimsical adventure that snack fans are sure to love.
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